As we begin a new school year I wanted to share some thoughts from the Behavioral sciences that should influence the way we approach teaching. In Behavioral science research is done on human decision making. Studies have proven that word choice has a powerful influence on the decision maker. That is to say, teachers who start the school year telling students that “this is the toughest class you will ever take” or “most students don’t pass the first time,” are front loading the idea of struggle in the minds of their students.

Two key concepts in Behavioral economics are framing and priming. Framing refers to the way a problem or decision is presented to the decision maker. Priming means including ideas or vocabulary in the presentation of a problem that leads the decision maker. Framing and priming create biases in the decision maker. For example, “How lucky you are to have Mrs. Smith instead of Mr. Jones, she explains everything clearly.” This statement indirectly suggests that Mr. Jones is unclear.

So as you begin your school year choose your words closely for the best possible outcome!